SOJO Launches Permanent Repairs and Alterations Service at Selfridges London
We're on Floor 3 Womenswear at Selfridges Oxford Street, we're not going anywhere, and we'd love to see you and your broken zips.
Jan 22, 2024
SOJO is now offering clothing repairs and alterations at Selfridges London, bringing expert garment aftercare services directly into one of the world’s most iconic retail destinations.
Located within Selfridges’ Oxford Street flagship store, the permanent SOJO concession gives customers access to a range of repair and tailoring services designed to help extend the life of their clothing.
The launch marks a new step in the partnership between SOJO and Selfridges, reflecting a growing focus on product longevity and aftercare within fashion retail.
Bringing Repair Into the Retail Experience
Traditionally, repair services have existed separately from the retail environment. By introducing an in-store repair and alterations offering, Selfridges is making garment care more accessible as part of the customer experience.
The concession allows customers to access professional repairs while shopping, helping address common issues such as broken zips, missing buttons, damaged seams and fit adjustments.
As interest in product longevity continues to grow, repair services are becoming an increasingly important part of how retailers support customers beyond the point of purchase.
Repair and Alteration Services Available
Customers visiting SOJO at Selfridges can access a range of services, including:
Zip replacements
Trouser shortening and hemming
Dress alterations
Button replacements
Seam repairs
Tailoring adjustments
Knitwear repairs
General garment alterations
Whether it’s restoring a favourite piece, repairing everyday wear or adjusting a garment for a better fit, customers can visit the concession for fittings, consultations and repairs.
Supporting Longer Product Lifecycles
Repair and alterations can help garments stay in use for longer, reducing the need for replacement and helping customers get more value from the clothes they already own.
Through its work with fashion brands and retailers, SOJO provides repair, alterations and aftercare services that support product longevity and garment reuse.
The permanent Selfridges concession offers customers a convenient way to access these services in-store, making repair and clothing care a visible part of the retail journey.
Frequently Asked Questions
What is SOJO at Selfridges?
SOJO operates a permanent repair and alterations service within Selfridges London, offering expert garment repairs, tailoring and clothing alterations.
Where is SOJO located in Selfridges?
SOJO is located inside Selfridges London on Oxford Street, providing customers with access to clothing repairs and alterations in-store.
What repairs can SOJO do at Selfridges?
SOJO offers a range of services including zip replacements, hemming, tailoring adjustments, button replacements, seam repairs and general garment alterations.
Can SOJO repair designer and luxury clothing?
Yes. SOJO’s tailoring team works with a wide range of garments, including premium and luxury fashion pieces.
Why did Selfridges partner with SOJO?
The partnership expands access to repair and aftercare services, helping customers maintain and extend the life of their clothing.