Expert repairs, tailoring and personalisation

Expert repairs, tailoring and personalisation

Expert repairs, tailoring and personalisation

Get directions

Featured in

SOJO's even better in-person

SOJO's even better in-person

Book a visit to our Selfridges London concession for expert alterations, repairs, and embroidery — with a tailor on hand to get every detail right in person. Open 7 days a week.

The perfect fit, guaranteed

Meet one of our expert tailors face-to-face and get your garments fitted precisely — no guesswork, no back and forth.

Talk through the tricky stuff

Whether it's a complex repair or a bespoke alteration, our tailors can assess your piece in person and advise on the best approach.

Personalise your items

Add a personal touch with custom embroidery. Names, initials, or your own words, to make you love your items for even longer.

The perfect fit, guaranteed

Meet one of our expert tailors face-to-face and get your garments fitted precisely — no guesswork, no back and forth.

Talk through the tricky stuff

Whether it's a complex repair or a bespoke alteration, our tailors can assess your piece in person and advise on the best approach.

Personalise your items

Add a personal touch with custom embroidery. Names, initials, or your own words, to make you love your items for even longer.

The perfect fit, guaranteed

Meet one of our expert tailors face-to-face and get your garments fitted precisely — no guesswork, no back and forth.

Talk through the tricky stuff

Whether it's a complex repair or a bespoke alteration, our tailors can assess your piece in person and advise on the best approach.

Personalise your items

Add a personal touch with custom embroidery. Names, initials, or your own words, to make you love your items for even longer.

How it works

How it works

Booking with us at Selfridges is as simple as bringing your items in. Walk in anytime during opening hours, or book a free appointment to skip the wait.

  1. Book an Appointment or Walk In

Reserve a slot online to skip the wait, or simply visit us in store - our tailors are on hand to see you anytime during opening hours.

  1. Talk to a SOJO Specialist

Drop off your item and speak to one of our specialist tailors in person. They'll assess your item, talk you through the options, and confirm your final quote.

  1. We Handle the Rest

Once you're happy, we take it from there. Your item is worked on at our tailoring studio and returned to you at Selfridges or delivered straight to your door.

Image of Qarin Dashboard
  1. Book an Appointment or Walk In

Reserve a slot online to skip the wait, or simply visit us in store - our tailors are on hand to see you anytime during opening hours.

  1. Talk to a SOJO Specialist

Drop off your item and speak to one of our specialist tailors in person. They'll assess your item, talk you through the options, and confirm your final quote.

  1. We Handle the Rest

Once you're happy, we take it from there. Your item is worked on at our tailoring studio and returned to you at Selfridges or delivered straight to your door.

Image of Qarin Dashboard
  1. Book an Appointment or Walk In

Reserve a slot online to skip the wait, or simply visit us in store - our tailors are on hand to see you anytime during opening hours.

  1. Talk to a SOJO Specialist

Drop off your item and speak to one of our specialist tailors in person. They'll assess your item, talk you through the options, and confirm your final quote.

  1. We Handle the Rest

Once you're happy, we take it from there. Your item is worked on at our tailoring studio and returned to you at Selfridges or delivered straight to your door.

Image of Qarin Dashboard

Check opening hours

Book an appointment

How to find us

How to find us

We know that navigating through Selfridges can be a little tricky. Follow the steps below, or watch our store walkthrough video of our SOJO manager guiding you from the front door all the way to the concession. If you're still having trouble finding us, simply head to Floor 3 and ask a member of staff to help.

Follow the steps below, or watch our store walkthrough video. If you're still having trouble finding us, simply head to Floor 3 and ask a member of staff to help.

Enter via the Oxford Street revolving doors

Head to the main front entrance on Oxford Street and come through the revolving doors into the grand main foyer.

Take the escalator on your right up to Floor 3

From the foyer, turn right and take the escalator up to Floor 3 - that's our home on the Womenswear floor.

Turn right and you'll find us just ahead

At the top of the escalator, turn right and walk a few paces. You'll find the SOJO concession in front of you in the Contemporary Studio (next to Astrid & Miyu).

Get directions to Selfridges

Watch store walkthrough

Enter via the Oxford Street revolving doors

Head to the main front entrance on Oxford Street and come through the revolving doors into the grand main foyer.

Take the escalator on your right up to Floor 3

From the foyer, turn right and take the escalator up to Floor 3 - that's our home on the Womenswear floor.

Turn right and you'll find us just ahead

At the top of the escalator, turn right and walk a few paces. You'll find the SOJO concession in front of you in the Contemporary Studio (next to Astrid & Miyu).

Enter via the Oxford Street revolving doors

Head to the main front entrance on Oxford Street and come through the revolving doors into the grand main foyer.

Take the escalator on your right up to Floor 3

From the foyer, turn right and take the escalator up to Floor 3 - that's our home on the Womenswear floor.

Turn right and you'll find us just ahead

At the top of the escalator, turn right and walk a few paces. You'll find the SOJO concession in front of you in the Contemporary Studio (next to Astrid & Miyu).

Selfridges exclusive

Personalise your items

Personalise your items

Personalise your items

Add a personal touch to something you already love — or make a gift truly one of a kind. Our in-store embroidery service lets you customise any item on the spot, with your choice of text, initials, font and colour. Done while you wait, in minutes.

  • Choose from a range of fonts, colours and custom text

  • The perfect gift - personalised on the spot and ready to take away

  • A lasting memento of your visit to London

Check opening hours

Our Selfridges pricing

Our Selfridges pricing

Our Selfridges prices reflect the full in-person experience — a specialist tailor with you from start to finish, handling everything from assessment to finished garment.


Prices below are a guide; your tailor will confirm the exact cost before any work begins.

Service
Price (Starting from)

Replace button or popper

£6

Zip replacement

£42

Fix rip in fabric

£24

Fix crotch

£42

Puffer coat patch

£24

Outerwear panel replacement

£72

Reknit hole in knitwear

£24

Visibly darn hole in knitwear

£18

Trouser & jean shortening

£24

Dress shortening

£30

Trouser & jean waist in

£36

Narrow / taper leg

£36

Shorten shirt sleeves

£42

Shorten suit jacket

£48

Dress / jacket take in from sides

£54

Shorten straps

£18

Service
Price (Starting from)

Replace button or popper

£6

Zip replacement

£42

Fix rip in fabric

£24

Fix crotch

£42

Puffer coat patch

£24

Outerwear panel replacement

£72

Reknit hole in knitwear

£24

Visibly darn hole in knitwear

£18

Trouser & jean shortening

£24

Dress shortening

£30

Trouser & jean waist in

£36

Narrow / taper leg

£36

Shorten shirt sleeves

£42

Shorten suit jacket

£48

Dress / jacket take in from sides

£54

Shorten straps

£18

Service

Price (Starting from)

Replace button or popper

£6

Zip replacement

£42

Fix rip in fabric

£24

Fix crotch

£42

Puffer coat patch

£24

Outerwear panel replacement

£72

Reknit hole in knitwear

£24

Visibly darn hole in knitwear

£18

Trouser & jean shortening

£24

Dress shortening

£30

Trouser & jean waist in

£36

Narrow / taper leg

£36

Shorten shirt sleeves

£42

Shorten suit jacket

£48

Dress / jacket take in from sides

£54

Shorten straps

£18

Prices vary by garment, material, and finish. Your tailor will confirm the exact price at the time of booking.

Prices vary by garment, material, and finish. Your tailor will confirm the exact price at the time of booking.

Book online

Prefer to book at home?

Prefer to book at home?

Prefer to book at home?

Book expert clothing repairs and alteration services online. Get your favourite items back in perfect condition, delivered directly to your door.

  • Simple online booking in 5 minutes

  • At-home pinning & repair finish guidence

  • Everything completed by SOJO's expert in-house tailors

Book online

Star image 01
Star image 02
Star image 03
Star image 04
Star image 05

Rated 4.9 by customers | 1,000+ 5 Star Reviews

We're on a mission to fix fashion, one repair at a time

We're on a mission to fix fashion, one repair at a time

Clothing Repair Is Driving Circular Growth at Selfridges — And SOJO Is Helping Lead the Way

Josephine Philips Shortlisted for the Veuve Clicquot Bold Woman Award 2026

From Winner to Judge: Josephine Philips Joins the eBay Circular Fashion Fund Panel

Clothing Repair Is Driving Circular Growth at Selfridges — And SOJO Is Helping Lead the Way

Josephine Philips Shortlisted for the Veuve Clicquot Bold Woman Award 2026

From Winner to Judge: Josephine Philips Joins the eBay Circular Fashion Fund Panel

SOJO Wins eBay's Circular Fashion Fund: Why Repair Is the Future of Fashion

About SOJO

Ready to visit?

Visit our concession at Selfridges London for premium tailoring consultations, complex fittings, and custom embroidery. Perfect for items that need a more personal touch.

  • Get your items fitted by one of SOJO's expert tailors in person for the perfect result

  • Discuss intricate repairs or bespoke alterations face-to-face with our specialist tailors

  • Personalise your favourite items with custom embroidery — names, initials, or unique designs

Book an appointment

Ready to visit?

Visit our concession at Selfridges London for premium tailoring consultations, complex fittings, and custom embroidery. Perfect for items that need a more personal touch.

  • Get your items fitted by one of SOJO's expert tailors in person for the perfect result

  • Discuss intricate repairs or bespoke alterations face-to-face with our specialist tailors

  • Personalise your favourite items with custom embroidery — names, initials, or unique designs

Book now